Chewy Yap
Entrepreneur · Artist · Zen practitioner
Retired from corporate life, financially free at 37 — then pivoted into an unexpected career in the arts. She brings the academic and spiritual backbone to the hack.
The Ikigai Hack · B&C Strategy Workshops
Be well. Be free.
Live your Ikigai.
A strategic approach to financial peace of mind — and to work that fills you up and lights you up. The Ikigai Hack is where business principles meet your own dreams, and where financial freedom becomes the key.
"Don't ask what the world needs. Ask what makes you come alive, and do it. Because what the world needs is people who have come alive"
-Howard Thurman
JoyWhat you love
ExcellenceWhat you're good at
Purposefilling a need
Financial peaceMeaningful compensation
Where it begins
Do you want to work for the rest of your life?
At every Ikigai workshop, we open with this question. The answer is usually a resounding no — capital N, capital O. But once people describe the work they actually long for, the no becomes something more thoughtful. It was never work itself they disliked. It was the terms.
- “I just don't want to be working for a boss.”
- “We call the work that we do hanap-buhay, but how come it feels more like hanap-patay?”
- “I want work that does not require me to come in a fixed number of hours and days in a week.”
- “I like what I do in my business — I just wish the financial side of it wasn't so stressful.”
What Ikigai means
Four aspects of work, one meeting point.
Ikigai translates to “a reason for being.” It describes four things at once — and for most of us, three are already within reach. The fourth is the hack.
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01
Joy
Doing something you love and enjoy. It brings excitement, passion and energy.
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02
Excellence
Using and applying your unique strengths and talents. This brings confidence and validation.
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03
Purpose
Filling a need in the world and being of service to others. This brings fulfillment and meaning.
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04
Financial peace
Being meaningfully compensated. This brings security and the freedom to choose.
The hack
Financial freedom is the key that unlocks it.
If you are gainfully employed or running a thriving business, your work already gives you an opportunity for excellence, purpose and financial security. Three of the four aspects of Ikigai are certain... The only question that remains then: is it joyful?
If not, don't fret. Just begin with a simple question: what do you love?
Then let’s build the financial foundation that gives you room to pursue it. And the secret from experience, is that the moment you begin working with joy, excellence and purpose, becoming very good at the thing you love and being of service, the money also follows.
“Wait — it's just a simple math problem. What was I worried about?”
Flagship programs
Built like a mini MBA. Felt like a retreat.
Business principles applied to personal finances, guided by your own dreams and aspirations — with stories and real-life examples that make the principles stick.
Flagship
The Ikigai Hack
Find joy, meaning, excellence and financial peace of mind in work and life. Financial freedom becomes the key to unlocking your Ikigai.
Explore the program
Corporate · Triple bottom line
Financial Freedom Trainer Alpha
A strategic approach to personal finance for your people — because financial peace of mind is the foundation of motivated, productive work.
For organisations
Custom & keynote
Made for your moment
Creativity workshops, change management, strategic planning, wellness retreats — or a keynote that brings Ikigai into your conference.
See what we offerIn their words
After the workshop
What stood out most was the application — practical tools on building a household balance sheet, cash flow statement and tracking net worth. I've been doing these since 2007, but I still walked away with fresh insights.
Bai and Chewy delivered one of the best financial workshops I've ever attended. It was incredibly easy to understand and follow — of course, as long as you're willing to stay disciplined.
What's powerful is speaking from the voice of experience. It's living proof. You're not being sold something — and that makes it feel real, doable, attainable.
Gallery
The room, in session.
The founders
Two Ikigais, lived.
Sherwin Yap
Industry leader · Inventor · Technology advocate
Twenty-five years of top leadership in energy, with innovations replicated globally. Coding and robotics is his Ikigai — financial freedom enabled it.
Start where you are
Want to make the world a better place? Live your Ikigai.
Ikigai is for all. Tell us where you are — we'll help you take the next step.